Online dating facts 2010

Experienced online daters use e Harmony because “it’s another pool of potential dates,” however, they thought the profiles were “formulaic” and “hide people’s individuality.” Also, the length of the guided communication process can be painful in that it can literally take weeks before you are able to communicate openly with a potential match.

was thought to offer a good compromise between the restrictions of e Harmony and the “wild west” of certain free sites such as OKCupid.

Given that the sites use different approaches to online dating, was one service considered superior to the other? All users were between 30 and 40 years old All users had to be active (i.e.

they were paying members of either site), were currently seeking dates, and had been on at least one date via their site in the last month.

Few people understood the Reverse match which reflected its low usage level.Locating Matchese Harmony and each provide very different ways of identifying matches with providing a much larger number of options.For the most part users said they found the basic search useful but many showed us that they often add several “deal-breaker” criteria (such as age, wants kids, etc.) to the advanced search in the “more search options” interface.On e Harmony locating potential matches is limited to only those people that the site determines to be a match.A few users saw this as an advantage but many users felt this was a significant weakness of the site – specifically as e Harmony does not provide any feedback as to the degree of compatibility or where the compatibility is.

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General Perceptions In general, users told us that online dating sites, including e Harmony and, come up short on their claimed ability to make good romantic matches.

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